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Three major changes in China's bathroom industry after the 2020 epidemic

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Three major changes in China's bathroom industry after the 2020 epidemic

(Summary description)This epidemic is a major physical examination in our industry. Some small-scale companies, home-based workshops, or companies that are unwilling to build brands will be eliminated. It is also a process of shuffling the cards for dealers

Three major changes in China's bathroom industry after the 2020 epidemic

(Summary description)This epidemic is a major physical examination in our industry. Some small-scale companies, home-based workshops, or companies that are unwilling to build brands will be eliminated. It is also a process of shuffling the cards for dealers

Information

1. The industry has entered a stage of shuffling.

This epidemic is a major physical examination in our industry. Some small-scale companies, home-based workshops, or companies that are unwilling to build brands will be eliminated. It is also a process of shuffling the cards for dealers. Distributors who do not have large-scale and corporate operations, do not have brand awareness, and do not have team operations, will definitely be very passive. The difficulties caused by the epidemic are shared by all and are short-lived, but our lives continue, and people's pursuit of a better life is eternal. With the overall strength of China and the increasing confidence in Chinese cultural consumption, patriotism and the use of domestic products have become more and more popular expressions of today's consumers. Therefore, this is also an era of the rise of domestic products.

2. The game situation of the industry stock market will be greatly intensified, and the market will enter a period of incremental reforms.

Let's look at the data. Last year, the scale of China's home building materials market is expected to reach 223 million yuan. Since 18 years, the real estate has actually entered the era of stock housing, and the new housing market has shrunk significantly, which will have a greater impact on the industry. However, we also see that the proportion of refurbished old houses and second-hand houses is increasing year by year. Last year, the proportion of renovations accounted for more than 40%. This year's market share will be relatively stable. The fully-furnished market will account for 29%. These two pieces will become our game. Important battlefield. There are also plans to renovate 39,000 old communities in cities and towns throughout the country this year, involving nearly 7 million households, which is twice the number of last year. The old reform market will become a larger incremental body. This is a very big opportunity for us this year.

3. Consumers' consumption concepts and consumption habits have changed, which has further promoted the upgrade of home improvement consumption, which is directly related to the direction of our company's product development and promotion.

In 2018, the National Development and Reform Commission put forward the conclusion of accelerating consumption upgrades, opening the era of consumption upgrade 1.0; this year, the National Development and Reform Commission once again issued a document to further conform to the consumption upgrade trend and put forward a series of implementation opinions, which can be described as the start of the consumption upgrade 2.0 era.

Key words such as more rational, more sustainable, and healthier will reshuffle the existing consumer market. Reflected in the bathroom home improvement market, healthy, customized, and intelligent products have become a direction that consumers are more concerned about. First of all, health has become the primary core demand of home improvement. In an interview in the media, 85% of consumers said that they will pay more attention to health and environmental protection when buying home products in the future. The demands of household products such as protection, sterilization and health are prominent. This requires companies to conduct in-depth product research and technological innovation in order to provide consumers with systematic, professional and scientific overall solutions for healthy household products.

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